Tourism Tropical North Queensland

Service: Content creation and placement, community engagement, regional promotion, image development

Brief: Adventure Types was contracted to produce a broad range of outdoor activity based content highlighting the adventure credentials of Tropical North Queensland, with the objective of increasing awareness of and visitation to the region from the southern states, particularly among a young, fit and active demographic. 

Result: To date, the client has received in excess of $500,000 worth of exposure in print and online media. Adventure Types researched, photographed, wrote and edited a swathe of mountain biking, trail running, paddling, adventure racing, ocean swimming and Scuba diving features, which were subsequently published in a range of popular printed newsstand titles, including Australian Geographic Outdoor, Australian Mountain Bike, Men's Fitness, Flow MTB and Out and About with Kids.