Baw Baw Alpine Resort

Service: Adventure Tourism & Event Consultancy

Brief: Supply strategic advice and ongoing media and marketing services to help increase 'green season' (Summer/Spring/Autumn) tourism visitation to Mt Baw Baw, Victoria, through the specific targeting of adventure and nature-based active tourists. Adventure Types helped design a number of adventure-based events using mountain biking, trail running and kids' nature activities as a focus. Adventure Types carried out course/activity design, on site set up, event entertainment, media and marketing services including branding, design, photography, and videography, along with general media management to develop coverage across media outlets regionally and nationally. Adventure Types will also carry out some media services during Mt Baw Baw’s Winter Season.

Result: In 2013, Mt Baw Baw has a schedule of summer events for the first time incorporating a range of adventure activities. Its inaugural Seasons of Pain event attracted Australia's elite multisport athletes along with an elite international competitor and generate new and extensive coverage for Baw Baw during the summer months.