Client Name: The North Face  / True Alliance
Service: Documentary film production
Brief:  Adventure Types was briefed to produce a full hour-length documentary covering The North Face 100 ultra trail event, in which 1100 people compete in the Blue Mountains, Australia. Adventure Types produced, directed, wrote and researched the film, developing a storyline approach. Adventure Types was also commissioned to handle distribution and DVD sales through Trail Run Magazine, an Adventure Types publication.
A ready for broadcast television and DVD version of the film 100 Reasons: Running the North Face 100 was produced to great acclaim from the viewing public. The film is currently doing the rounds of the international adventure and run film festival circuit, and is available on DVD.